ArtyA Son of Earth Precious Butterfly Engraved 1/1
Press Release – Only Watch 2019
ArtyA Son of Earth Precious Butterfly Engraved 1/1
Who has never felt this ticklish sensation of twirling butterflies in the stomach, while experiencing the lightweight feeling of having wings during a courtship with the beloved one?
If some could believe in a trivial causal relationship by reading these bucolic and platonic banter, it is yet this instinctive and visceral love for Horology which has always dug the fire in Yvan Arpa’s belly, and allowed him to fully spread the wings of his creativity.
Fruit of this as passionate as carnal union, ArtyA, standing for ART by Yvan Arpa, embodies since 2009 the new generation as well as the next step in the evolution of the watchmaking industry.
In 2012, while the imago ArtyA was still in the midst of its imaginal stage, its father and creator, designer, and CEO Yvan Arpa decided to inject into the chrysalis of his brand an extra bit of watchmaking DNA, in the form of a new collection baptized Son of Earth.
With the first and last vocation of immortalizing the infinite beauty of the macroscopic world offered by our Earth, from its mineral origins to the organic life as we know it today.
And what more symbolic choice could have made Yvan Arpa at that time but the butterfly to depict the holy splendor of the masterpiece of Life on Earth?
If Yvan Arpa has since allowed his brand ArtyA to fly on its own wings, and make the thousand and one reflections of its collections radiate on the watchmaking world, it is now time for this micromechanical butterfly to initiate a new aesthetic moulting.
The Art of Bram Ramon: Engraving at its apogee.
With the Precious Butterfly Engraved, ArtyA has indeed draped its traditional case in a new apparatus with a tenfold character.
Tailored by the magic fingers of the legendary master engraver Bram Ramon, this fully hand engraved, two-tone case features a gold bezel with carved laurels, while its sides reveal 5 gold inserts for an unprecedented look.
This uniqueness in the arts and crafts of the case is a faithful reflection of the very essence of ArtyA's philosophy which, through the Son of Earth collection, pays tribute to the unique nature of every living being on Earth.
The Art of Dominique Arpa-Cirpka: The kaleidoscopic beauty of the Morpho butterfly
Uniqueness furthermore made possible since the dawn of ArtyA’s genesis thanks to the extraordinary talent of the gifted dial artist Dominique Arpa-Cirpka, each of whose creations is the exact definition of the term unique.
Under the strict control of the relevant authorities, and in the full respect and compliance of ethic and biodiversity, Dominique Arpa-Cirpka has thus offered to ArtyA not only the chance, but the privilege to use fragments of a variety of butterflies died natural.
For the Precious Butterfly Engraved, Dominique Arpa-Cirpka has given free rein to all her know-how and creativity by working on an authentic Morpho butterfly’s wing, thus giving the piece a myriad of iridescence of a dazzling beauty.
Immutable yet constantly changing throughout the day depending on the brightness and orientation, this organic dial, a true masterpiece of miniature art, contains in itself all the quintessence of the paradoxical magnificence of Nature: unreally palpable, eternally ephemeral.
The Art of ArtyA: Uniqueness down to the movement
The Precious Butterfly Engraved couldn’t have reached its completeness in uniqueness without the ArtyA Aion Swiss Made caliber, our COSC certified three-hand automatic movement, which every detail and openwork mass can be fully appreciated through an engraved transparent case back.
In order to let Bram Ramon’s and Dominique Arpa-Cirpka’s works express all their sumptuousness, the Precious Butterfly Engraved is set on a sober black leather strap featuring black hand-sewn top-stitching, providing the right contrast to fully appreciate each highlight of this unique timepiece.
With the Precious Butterfly Engraved, ArtyA thus renders a vibrant and lively, literally speaking, homage to this nourishing Earth we are all the Sons of.
As each day the night religiously raises its veil of darkness to let the Morpho butterfly reflect the soft golden glows of dawn, the wearer of this Precious Butterfly Engraved will also be able to give a new life to the eternal beauty lying on his wrist each time he will simply, gently, lovingly, roll up the sleeve hiding it.